hej i am rebekka,
a berlin based
designer.

but let’s be honest: that’s almost every single person in berlin. so here’s something about me:

i love ideas, concepts and thinking about the whole thing, not just one part of a project. communication is key – which should be so in every part of our lives.

the things i am into:

baking –
way too much baking. i should probably just open a café. but for now you can take advantage of it.

crafts –
it makes me so happy to make little things out of nothing and make other people happy with it. i love to give, give it all i got.

about

hej i am rebekka,
a berlin based
designer.

but let’s be honest: that’s almost every single person in berlin. so here’s something about me:

i love ideas, concepts and thinking about the whole thing, not just one part of a project. communication is key – which should be so in every part of our lives.

the things i am into:

baking –
way too much baking. i should probably just open a café. but for now you can take advantage of it.

crafts –
it makes me so happy to make little things out of nothing and make other people happy with it. i love to give, give it all i got.

about

liebe gegen kummer | bachelor
nosy | app design
cami | corporate design
IKEA | thjnk berlin
McDonald's | thjnk berlin
zalando | logo design
schnappschuss | editorial design
rose | film
parfume | brand study
bee close | photography

work

liebe
gegen
kummer

bachelor

liebe gegen kummer (love against sorrow) is a book, that not only helps you to get over lovesickness but also tries to prevent you from losing yourself in a relationship. this bachelor project started from my own coping process into this whole book of methods, tips, illustrations and sensitive words. 

the first chapter focuses on thinking (your brain) and helps you to figure out who you are, what you want your partner to be like and how your relationship should look like. 

in the second chapter it is time to feel (your heart) and let it all out. a collection of song lyrics and poems with little illustrations help you to understand and find words for your feelings.

in the last chapter you have to ask yourself what you really want (gut feeling). i asked around how people felt about lovesickness and how they coped with it. some personal letters addressed to lovesickness show that you are not alone and that it will always get better.

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nosy

app design

are you nosy? i bet you are cause let’s be honest who isn’t? this app is designed for all the young nosy people who always wondered if two condoms are really safer than one. it not only provides the user with age-appropriate knowledge about sexual education but also answers questions and takes away insecurities about any subject related to sexuality. 

the app tries to fill the knowledge gap between books, websites and school lessons by being a neutral platform for information on the topic. with a funny and open way it encourages younger people to learn about sexuality, love, protection and bodies. just like an anonymous confidant that you can ask any embarrassing question about sex.

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cami

corporate design

living, talking, going native. 

imagine you could not only understand foreign languages but also speak any language there is on this planet. cami, a speaking tool, allows you to travel the world and connect with people and their culture in a way you’ve never experienced before. the included GPS tracks you and lets you speak the countries language on a native level. this way we can not only prevent languages to die out but also maintain the cultural diversity of this planet. 

the name cami comes from the chameleon which changes its color not as widely believed to camouflage but to communicate with its conspecifics. the colorful design triggers you to be active and be a part of your travel surroundings so you can feel and understand on a deeper level. it is a border crossing travel experience.

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IKEA

thjnk berlin

my first project working at thjnk berlin was „smilla singt“ (smilla sings) for IKEA. it was so much fun to try out different ways and to play around with illustrations and karaoke styles. 

 

later on i got to work more for IKEA on big fotoshoots. not only was i able to be on set and meet the client i was also able to lead the postproduction briefings and present them to the client.

during my time at the agency i was working on three different shoots and writing very detailed postproduction briefings from start to finish. below you can see an example.

i also got to meet smilla, the main character for IKEA germany advertisement.

 

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McDonald's

thjnk berlin

during my time at the advertisement agency thjnk berlin GmbH i worked on some projects for McDonald’s. here you can see a little bit of the outcome. most of it was for social media.

i made this little illustration back in march when the lockdown started and McDonald’s wanted to advertise other ways to buy and eat their products. it was a very quick sketch and a lot of fun to see that a big brand like McDonald’s would use it on instagram.

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zalando

logo design

a logo/signet not only needs to be reduced, symbolic, constructed and graphical but also recognizable for the people out there. only by analyzing the brand/business and its uniqueness you can then create a graphic logo for a company that can be relatable and meaningful.

the logo combines the letter z for zalando and a hanger (the fashion symbol). by not only being a logo but also a product this hanger can be used as merchandise or for marketing strategies. cause when working with brands and their identities it is always important to see the whole picture.

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schnapp-
schuss

editorial design

schnappschuss is a magazine about the faults in photography and the so-called faults in our society. sometimes a mistake can create something beautiful – like these snapshots. overexposed, underexposed, blurred or even photos with pixels are all considered defective.

but look at their beauty up close. ADHD, depression and drug addiction are also seen as faults in someones life. this magazine tries to take a step back and create a different perspective about „faults“. because life can feel dark, blurry or even too bright sometimes. and that is okay. 

overexposed – ADHD

underexposed – depression

image noise – drugs

pixels – tv

blurry – generation maybe

cracks – divorced child

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rose

film

what happens when you get old and lonely? when you lose your partner and there is no one left for you? in germany, there are around two million elderly people (over the age of 80) living by themselves. and every fourth person only gets visited once a month. imagine how lonely they must feel. no wonder the suicide rate is higher than in any other age group. 

rose – a voice against loneliness – wants to help people who feel lonely and need someone to talk to. this AI can be programmed with any voice (for example your deceased spouse) to make them feel close to their beloved ones again and to make them feel heard. 

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parfume

brand study

how much does a brand need to be recognized? and what is it that makes brands recognizable?

is it the color, the type, the logo, the name or maybe the combination of it all? can you guess the perfume brand? is the look, color and type font enough for you to recognize? did you even notice the difference? let me know if you like.

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bee close

photography

bees are one of the most important creatures on this planet earth. that’s why i wanted to get a closer look at them and capture their beauty. each and everyone of them has their individual reason and mission to be part of the hive. every honeycomb is a piece of art and the enlarged look shows the natural beauty of their perfection. sometimes the smallest things are the most important ones. bee aware!

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